Tuesday, 31 March 2015

Indians Watch Hollywood Releases Earlier Than Americans?


In 1996 was released the most talked spy movie of the year- Mission Impossible in US. During that time if there were two cousins, one staying in India and other in US, the latter would elucidate the intricacies of the movie to the Indian counterpart. However, today the scene is changed where the Indian counterpart is the hero in narrating the latest release to his/her US counterpart.

One reason can be-
Many studios have their films released in India before its official release in US. Examples include; The Adventures of Tintin, The Secret of the Unicorn, Transformers: Dark of the Moon, Mission Impossible — Ghost Protocol and Quantum of Solace. (Which one is your favorite? Let us know in the comments below)

Don’t take a decision before you hear these cold facts-
Do you think that Hollywood bestows generosity on India? Here’s a quick reality check. Amrita Pandey, head (marketing and distribution), Studio Disney India, says, “Indians regard movie outings as big family outings. Hence, we check for holidays, exam dates, etc, prior to deciding release dates in India. The film’s release in its original country hardly matters for us.”

Similar thoughts and exciting future releases awaited:
Disney’s competitor Viacom18 Motion Pictures also has similar thoughts to share. It is looking forward to an exciting year ahead ready to catch the broad Indian fan base attention of the Terminator series with the return of Arnold Schwarzenegger in Terminator – Genisys. Also awaited is Tom Cruise in Mission Impossible 5.

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